10 Real Estate Photography Tips to Increase the Chances of Selling Your Home

You’re about to list your home and showcase it in social media, and you also know the importance of having pictures in the listing. Needless to say, pictures help sell homes. This is especially true if you’re going to sell it online.

The pictures, not the texts, will capture the attention of potential buyers. This will lead them to check out what your home has to offer.


Hire a Professional Photographer

If you have the budget for it, it’s highly-recommended that you hire a professional photographer. Better yet, make sure that he specializes in real estate photography. With his experience, he’ll know how to stage your home to highlight its best features. Yes, selling your home through pictures requires staging your home. You’d want your home to look its best in pictures.

Experienced real estate photographers also know what potential buyers are looking for. Since they’ve taken countless of real estate pictures and they’ve seen homes sold in the market, they know what works and what doesn’t.

This is the most important real estate photography tip. Provided that you hire a good one, you don’t have to do anything else. This photographer will take care of everything and will help you increase the chances of selling your home.

Real Estate Photography Tips if You Decide to Go DIY

Of course, no one is stopping you from taking the pictures on your own. However, there’s a massive difference in taking a selfie and taking real estate photographs. You wouldn’t want to waste time and effort taking pictures if they’re not going to help you sell your home.


If you follow the following tips, together with these real estate photography tips, you may just increase the chances of you selling your home:

  1. Use a wide angle camera lens.

Your kit lens can’t help you out. When taking real estate pictures, you have to capture the full and true essence of the home’s space. By using a wide angle camera lens, you’re able to take a wider shot. This allows you to provide an accurate sense of your home’s details and depth.

As a bonus, potential buyers will see how spacious your home is thanks to the wide angle camera lens. If you don’t use one, the pictures will look cramped. Your home will have the same illusion as well.

  1. Remove the things that shouldn’t be in the pictures.

One of the best tips when it comes to staging a home is to remove the things that shouldn’t be in the pictures. Mostly, these are clutter and personal effects of the seller. Do the buyers really want to see ref magnets of the places that you’ve traveled to? Do they really want to see pictures of you on the wall?

Remember, you’d want them to visualize how it is to live in your home. You’d want them to think of your home as their home, and it’s going to be hard to do if you have your personal effects in the pictures.

  1. Use a tripod.

This may seem like a no-brainer, but you’ll be surprised at how many people forget this tip. This will eliminate camera shake which has no room in real estate photography. Handheld camera shots will look more blurry than ones taken using a tripod, and will look unprofessional in the process.

Use a remote shutter release as well for best results.

  1. Ensure the best lighting.

This covers two important things in real estate photography – natural light and flash. Home buyers are looking for homes with good natural lighting. Make sure that the pictures show good natural light. Besides, natural light makes real estate pictures better.

Also, the pop-up flash of your camera wouldn’t take care of the job. You need the right flash, which means that you need to bring more than one. A portable flash will take care of the smaller rooms, while you may need additional ones mounted on light stands for bigger rooms.


  1. Take photos in landscape orientation.

There’s no point in taking pictures in the portrait orientation because you’re not taking a portrait. Our brain is wired to look at landscape pictures more pleasantly, which will help you attract the attention of potential buyers.

  1. Align the room.

Make sure that the room is aligned both vertically and horizontally. A trained photographer wouldn’t have any problems doing so, although novices may need to use the grid feature of their camera to ensure alignment.

  1. Showcase the main selling points of every room.

With the help of a real estate agent, you should be able to pinpoint the main selling points of every room. It could be a space for a reading corner in a room, or maybe a kitchen that has provisions for additional cabinets. Make sure that they’re included and highlighted in the pictures.

  1. Edit the pictures.

Even the best real estate photographers edit the pictures. Of course, don’t do it to the point that you’ll be fooling potential buyers. The Adobe Photoshop Lightroom is a popular choice for preset editing. This can help you edit the images quickly and easily.

Of course, feel free to use advanced editing strategies if you’re familiar with them. They can truly help make the photos stand out.

  1. Plan ahead.

Have a plan in mind. Where will you be taking pictures? What should be in the pictures? What shouldn’t be in the pictures?

    10. Take your time.

  • Real estate photography isn’t something that you do in a hurry. Prepare to spend a few hours taking pictures especially if it’s a big house.

As you can see, there are real estate photography tips that you can follow to have professional-looking pictures that can help you sell your home. When in doubt, you can always hire a professional real estate photographer!

All written content (and most images) in these articles are copyrighted by the authors. Copyrighted material from Apogee Photo Mag should not be used elsewhere without seeking the authors permission.

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