{"id":1443,"date":"2016-06-29T00:33:19","date_gmt":"2016-06-29T00:33:19","guid":{"rendered":"http:\/\/www.apogeephoto.com\/?p=1443"},"modified":"2016-11-05T14:36:21","modified_gmt":"2016-11-05T14:36:21","slug":"confessions-of-a-camera-snob-the-holga-camera","status":"publish","type":"post","link":"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/","title":{"rendered":"The Holga Camera – Confessions of a Camera Snob"},"content":{"rendered":"
Brooke in the studio for Arian Chanl\u00e9. Note the mysterious squiggle created with the Holga camera.<\/figcaption><\/figure>\n

What Exactly Is A Holga Camera<\/h2>\n

You may recall in Part 1<\/a>, I reviewed the state of smartphone camera technology and rendered the opinion that if we pay attention to the fundamentals of ISO, aperture, shutter speed, composition, color balance, etc., there are certain situations in which a smartphone is capable of commercial-quality work.<\/p>\n

You might also remember that in Part 1, Refining Photo Techniques with Smartphones, I mentioned famed commercial photographer Lee Morris\u2019 \u201cexperiment\u201d using an iPhone for a fashion shoot. His point, and the point of Part 1 of this series, is that you don\u2019t need to spend mega-bucks on equipment to get high-quality \u2013 even commercial quality \u2013 results.<\/p>\n

\"The
The Holga camera is widely available in many different configurations.<\/figcaption><\/figure>\n

So for purposes of this article, I decided to take Morris\u2019 concept a step further and produce a commercial fashion series using a Holga camera<\/strong>.<\/p>\n

What, you might ask, is a Holga? O.K., a little background: remember that the Volkswagen was invented in the 1930\u2019s as a \u201ccar for the masses?\u201d Well, the Holga is a camera equivalent. Here\u2019s a brief synopsis:<\/p>\n

\u201cIn 1982 T.M. Lee created the Holga. His vision was to inspire millions of Chinese to create lasting memories with this simple and affordable camera, at a time when photography was an expensive luxury in China in which few could indulge. Today, more than two decades later, the Holga has inspired millions throughout the world with the unique imagery it creates in the hands of the inspired artist.\u201d (retrieved from http:\/\/www.holgainspire.com\/html\/about.html<\/a>, February 2014)<\/p>\n

The Holga is unusual in that nearly the entire camera is plastic \u2013 even the lens. The only metal parts are the shutter spring and the hot shoe on top (more on that in a moment). A medium-format camera, it uses 120 size roll film and produces either 6 x 6 or 6 x 4.5 format negatives, depending on the film mask used. Out of the box, the Holga comes with both mask inserts – plastic of course!<\/p>\n

The camera is a study in simplicity. It has one shutter speed \u2013 approximately 1\/100 second (I call it the \u201cclick\u201d shutter speed). It has only two aperture settings, \u201cSunny\u201d and \u201cNot Sunny.\u201d Focusing is manual, achieved by twisting the lens barrel to the appropriate icon printed on it. When doing close-up work, it helps to have a tape measure, because the \u201cviewfinder\u201d (a simple plastic port hole) is not connected to the lens. Film advance is manual also \u2013 you turn the knob on top until the next frame number appears in the red window on the back of the camera.<\/p>\n

Part of the appeal to Holga aficionados is its plastic construction, lack of precision, light leaks and characteristic vignetting caused by the plastic meniscus lens, which also contributes to the soft focus and chromatic aberration for which Holga photography<\/strong> is noted.<\/p>\n

\"Detail
Detail of Holga\u2019s camera controls showing the aperture set to \u201cSunny.\u201d<\/figcaption><\/figure>\n
\"The
The author\u2019s Holga 120N outfitted with a wireless trigger for studio use.<\/figcaption><\/figure>\n

Price? The basic Holga 120N that I use is available from Amazon.com for $27.29 (plus shipping). I\u2019ve seen digital camera lens caps that cost more!<\/p>\n

Holga in the Studio<\/strong><\/p>\n

\"Recording<\/strong><\/p>\n

Recording test values prior to beginning live commercial work.<\/p>\n

\"Photographer<\/p>\n

As I mentioned, the Holga camera does have a metal hot shoe on the top that works well with electronic flash accessories, such as a speedlite. This is important because there is no PC cord sync that will work with studio strobe monolights. But \u2013 it works very well with a wireless trigger that can control any number of strobes, depending on your configuration.<\/p>\n

First things first: we have to test the Holga \u201csystem\u201d with the studio strobes for the correct exposure (Image 4). We know the ISO \u2013 it\u2019s a characteristic of the film. We have an idea of the shutter speed (maybe 1\/100 second\u2026 maybe not!). We have a couple of apertures to choose from (\u201cSunny\u201d or \u201cNot Sunny\u201d). And, we can vary the light output of the strobes. Did someone mention, \u201clight meter?\u201d Oh, yes \u2013 it\u2019s a must-have under these circumstances.<\/p>\n

Now, let\u2019s try it out on a set with a live model. In our first example \u2013 we\u2019re still in test mode here \u2013 a very good friend and fellow photographer, Samantha Gibson, graciously agreed to help by posing on the set. Note the characteristic vignetting and chromatic aberration.<\/p>\n

Next, let\u2019s \u201cgo live\u201d with a sequence featuring the wonderful model Brooke Rey presenting fashions by Arian Chanl\u00e9, designed by noted couturier Michael Taylor. In the first photo, see the light squiggle near Brooke\u2019s extended foot? No clue where that came from, but given Holga\u2019s tendency to produce random and unintended effects, it could be a light leak or more probably a burst of static electricity (Lead photo above<\/em>).<\/p>\n

Here, we are using Kodak Portra 160 color film (that\u2019s ISO 160). Because these images are for an editorial spread, they\u2019ve been retouched in a specific style to match the theme of the presentation.<\/p>\n

Left: Photographer Samantha Gibson models for the Holga.
\n<\/strong><\/p>\n

\"Black<\/p>\n

Brooke models an Arian Chanl\u00e9 ensemble. The vignetting is very pronounced here.
\n<\/strong><\/p>\n

\"The<\/p>\n

Brooke presents Arian Chanl\u00e9 in a highly stylized editorial image.<\/strong><\/p>\n

And for our final series, a young newcomer to the fashion scene, Nicole Car, presents the Chanl\u00e9 Encore lines of specialty gowns and dresses (also designed by Michael Taylor). Using Kodak Portra 400 film, the Holga produces a soft, otherworldly effect that\u2019s perfect to represent the soft nature of the silk jersey knit fabric from which these designs are made.<\/p>\n

\"Holga<\/p>\n

Nicole shows a sleeveless T-back gown with beaded neck and jeweled trim, by Chanl\u00e9 Encore.<\/strong><\/p>\n

\"Holga<\/p>\n

Nicole presents a cap sleeve, pleat-front floor length Chanl\u00e9 Encore gown.<\/strong><\/p>\n


\nPost-Production<\/strong><\/p>\n

We\u2019re not done yet! We\u2019re still in the analog world \u2013 we have to get the images into digital format so you can see them here, online. Once the film has been developed and contact sheets made for image selection, we have to scan the negatives so we can work with them in the computer (there\u2019s the transition from analog to digital!).<\/p>\n

Compared to your average DSLR images, these files are massive \u2013 because we\u2019re starting with images that are 6 cm x 4.5 cm in size, far larger than even full-frame sensors found on most digital cameras (except for medium format systems like Hasselblad, Pentax and Mamiya \u2013 for which you\u2019d need to take out a second mortgage on your house to afford).<\/p>\n

Remember, this is a $27.00 plastic toy camera, plus a few bucks for some film, processing and scanning.<\/p>\n

Once we have the negatives scanned to digital form, we can simply print them out to enjoy the images as is, or import them into our favorite retouching program to refine and enhance or apply special effects. Regardless of what you might do with them, Holga images are always an expression of simplicity, a return to an earlier day in photography.<\/p>\n

\"Holga<\/p>\n

Nicole is flirty in a mid-length long sleeve A-line dress with pleated front, by Chanl\u00e9 Encore.
\n<\/strong><\/p>\n

\"Holga<\/p>\n

Nicole is in a long sleeve turtleneck Chanl\u00e9 Encore gown.<\/strong><\/p>\n

The Forrest Gump Effect<\/strong><\/p>\n

I call working with the Holga \u201cForrest Gump Photography\u201d because of that famous line in the movie: \u201cLike a box of chocolates, you never know what you\u2019re going to get.\u201d Every session with a Holga is an adventure, and every session is different. Forrest Gump was a simple man, and Holga is a simple camera. But if we pay attention to the details, it\u2019s entirely possible to use it in ways that Mr. Lee, the inventor, never imagined.<\/p>\n

The Verdict?<\/strong><\/p>\n

In commercial photography, there is an old saying, \u201cPeople don\u2019t buy photography; people buy photographs.\u201d This is especially true in fashion photography where images must meet the client\u2019s objectives for a specific project. Even though this was an \u201cexperiment\u201d \u2013 and the client knew it \u2013 he was quite happy to see his designs \u201cHolganized\u201d and agreed that the images will be used in his next look book presentation.<\/p>\n

What\u2019s Next?<\/strong><\/p>\n

Holga is a film camera, pure and simple. It was not designed for critical commercial work, and I\u2019ll probably never use it that way again. It’s not a camera that you would take with in photography tours<\/a>\u00a0for example. \u00a0But there is a pure joy in getting back to the roots of photography, getting creative, and doing things a little differently.<\/p>\n

So, for the next adventure, I\u2019m going to adapt the Holga camera to work with the wet-plate collodion process. Stay tuned.<\/p>\n

by Allen Moore
\nAll text and photos: \u00a9 2014 Allen Moore. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"

What Exactly Is A Holga Camera You may recall in Part 1, I reviewed the state of smartphone camera technology and rendered the opinion that if we pay attention to [read more]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[269],"yoast_head":"\nThe Holga Camera - Confessions of a Camera Snob - Apogee Photo Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Holga Camera - Confessions of a Camera Snob - Apogee Photo Magazine\" \/>\n<meta property=\"og:description\" content=\"What Exactly Is A Holga Camera You may recall in Part 1, I reviewed the state of smartphone camera technology and rendered the opinion that if we pay attention to [read more]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/\" \/>\n<meta property=\"og:site_name\" content=\"Apogee Photo Magazine\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ApogeePhotoMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-29T00:33:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-05T14:36:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apogeephoto.com\/wp-content\/uploads\/2016\/06\/lead-Holga-camera.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ApogeePhoto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Apogee_Photo\" \/>\n<meta name=\"twitter:site\" content=\"@Apogee_Photo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ApogeePhoto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/\"},\"author\":{\"name\":\"ApogeePhoto\",\"@id\":\"https:\/\/www.apogeephoto.com\/#\/schema\/person\/3b189d8a8e52a5c4267a41c54efd6ef1\"},\"headline\":\"The Holga Camera – Confessions of a Camera Snob\",\"datePublished\":\"2016-06-29T00:33:19+00:00\",\"dateModified\":\"2016-11-05T14:36:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/\"},\"wordCount\":1481,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.apogeephoto.com\/#organization\"},\"keywords\":[\"holga camera\"],\"articleSection\":[\"Techniques\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/\",\"url\":\"https:\/\/www.apogeephoto.com\/confessions-of-a-camera-snob-the-holga-camera\/\",\"name\":\"The Holga Camera - 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