{"id":8003,"date":"2017-04-25T12:35:25","date_gmt":"2017-04-25T12:35:25","guid":{"rendered":"http:\/\/www.apogeephoto.com\/?p=8003"},"modified":"2019-02-09T00:05:19","modified_gmt":"2019-02-09T00:05:19","slug":"high-impact-safe-and-targeted-photo-sharing","status":"publish","type":"post","link":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/","title":{"rendered":"High-impact, Safe And Targeted Photo Sharing"},"content":{"rendered":"

\"\"<\/a><\/p>\n

With the proliferation of digital cameras, it is essential to be able to find the proper way to attract new and engage existing customers.<\/p>\n

Below, I\u00a0provide the most important criteria that a\u00a0photographer needs to consider when publishing his\/her work on-line.<\/p>\n

In the second part I\u00a0take a\u00a0closer look at the features required from photo sharing and selling platforms so they can act as the hubs of your marketing and selling and save your time.<\/p>\n

Presenting Photos Online<\/h3>\n

Photo organizers<\/strong><\/p>\n

Put simply, photo organizers screen your drives for photographic content, allow you to add keywords and manage other aspects of your photos or sort them. If you want to actually see all the photos that you have on your drive, you are already using them or their brethren.<\/p>\n

Whether or not to use a\u00a0photo organizing software may depend on the publishing space a\u00a0photographer wants to use for displaying photos. The primary reason for using a\u00a0photo organizer for presenting photos on-line is the synchronization of your hard-drive with the on-line space.<\/p>\n

Two applications worth mentioning are Adobe Photoshop Lightroom or Apple Photos. Their downside is their limited sharing capability when taken individually.<\/p>\n

The criterion for judging their suitability is the complexity of your photo orientation, in which case the need rises with each device \u2013 both camera and computer \u2013 used.<\/p>\n

Publishing Space<\/strong><\/p>\n

Selling, privacy and advertising are the three criteria that influence the choice of publishing spaces. These include social networks, blogs, through on-line galleries and ending with photo-sharing & selling portals and own websites.<\/p>\n

If all you need to do is to show some of your work and receive a\u00a0feedback from the community, specific (deviantArt<\/a>) or non-specific networks (Facebook, 500px of flickr) should be sufficient. But the combination of the two is advised not only because specific networks usually allow you to influence the advertisements that can be displayed next to your content.<\/p>\n

If you require control over the access to your photos and dislike advertising, there is a large number of galleries and portals to suit your needs. But there are few that offer such services for free without too many limitations.<\/p>\n

What is the use of 50 MBs of space or even 2 GBs of space when the maximum size is 1 MB per photo?<\/p>\n

Alternatively, many photographers create websites at wordpress with many plugins available.<\/p>\n

If you want to sell your photos, you can either display your photos and then prepare every order individually or use a\u00a0suitable selling platform or your own site which can process payments automatically.<\/p>\n

As for blogs, these are especially useful to support your work. But a\u00a0photographer should consider every marketing venue and, as I\u00a0will show, photo platforms do not necessarily rely on their own sharing capabilities making marketing that much simpler.<\/p>\n

Photo sharing and selling sites<\/strong><\/p>\n

What are the features to look for?<\/p>\n

1. Quality. The size and resolution limitations allow for high-quality photographs (exceeding 20 Mpx) to be displayed or sold.
\n2. Safety. The displayed and uploaded files are different making any corruption to your original files almost impossible.<\/p>\n

3. Access. A\u00a0range of access modes resulting in a\u00a0diversity of viewing and searching privileges more nuanced than your usual network access.<\/p>\n

4. Sharing. Sharing capabilities rely on own methods as much as on sharing via 3rd party services the like of Facebook, Twitter or blogs.<\/p>\n

5. Search optimization. The bulk management of keywords, text-image associations, geolocation data and the access to traffic analytics are integrated.<\/p>\n

6.Selling. Simple price management. The option to provide both free (promotional) and paid downloads. The inclusion of a license with every order aka the terms of purchase.<\/p>\n

Quality & Safety<\/strong><\/p>\n

It is not worth considering a\u00a0site that changes your uploaded photos to \u201cmake them better\u201d. Changes like downsizing are most easy to detect but there are less obvious ways like forgetting the EXIF data or automatically changing the color space to sRGB.<\/p>\n

Therefore, always keep originals on your hard-drive no matter the assurances from the servicer. Furthermore, no assurances protect you in case the site owner determines that you have breached their Terms of Use.<\/p>\n

Organization & Access<\/strong><\/p>\n

Photo sites differ in their organization significantly. Consequently, they also differ in the access modes. If you want to avoid confusion or dealing with a\u00a0never-ending sorting by date and size, you need at least two layers of organization.<\/p>\n

The basic unit holds photos and can be used to restrict access to a\u00a0single such unit, whether an album, collection or photo folder. The secondary layer serves as the containing folders allowing you to create a system almost identical to the one you use on your Windows, Linux or MacOS.<\/p>\n

Ideally, you can also restrict access to any of these \u2018folders\u2019 (categories, etc.) with a\u00a0different set of privileges. One such example is to create an unlisted category containing password-protected albums. You can then invite e.g. the whole school to view the category but different classes will use a\u00a0different password to access their photos.<\/p>\n

Sharing<\/strong><\/p>\n

Providing a\u00a0comprehensible and enjoyable access to your photos is more necessary than simply attracting attention. While social networks excel in the latter, returning to a\u00a0content once viewed, let\u2019s say once a\u00a0customer has decided to purchase it, is a\u00a0different story.<\/p>\n

When it comes to targeting a\u00a0specific audience, you may do your own research and invite them to see your work or leave that to algorithms. But when it comes to your existing clients, you know them better and can notify them of your work without marketing expenses on your part.<\/p>\n

Photo sharing sites that do not integrate email invitations or related instruments can only be used to attract attention, not to retain it.<\/p>\n

Selling<\/strong><\/p>\n

The variations between photo portals in terms of selling are\u00a0most notable. As a\u00a0seller, always take a\u00a0look whether you can actually comprehend the selling from a\u00a0customer\u2019s viewpoint. If it takes you longer than ten seconds to determine the price of a\u00a0photo that is for sale than run to another site.<\/p>\n

The basic principle in pricing management is time-economy. As a\u00a0photographer, you don\u2019t want to spend time setting prices with a\u00a0system that can\u2019t even display them. What you need is the combination of micro and macro-management, e.g. setting the same mark-up for all photos in the first step and then altering the prices of selected photos manually.<\/p>\n

From the marketing perspective, you want to start with some of the best photos for equally interesting prices and provide discounts for let\u2019s say whole-album purchases. But applying a\u00a0good marketing perspective doesn\u2019t need to take more than a\u00a0few minutes.<\/p>\n

Secondly, not everything must be sold. A\u00a0system that allows your customers to download watermarked and\/or low-resolution photos for free may become important part of your marketing strategy. But in case you don\u2019t want your customers to use it, they shouldn\u2019t even be able to see such an option.<\/p>\n

Finally, one of the most overlooked points \u2013 license (also terms of purchase, contract, copyright, etc.). Rarely do customers expect to purchase a\u00a0product and receive it without knowing their rights and obligations when it comes to conveniences.<\/p>\n

For photographic content, buyer\u2019s rights and obligations are even more important because they relate to your intellectual property. If you wish to sell photos, find out whether an actual license is included with the purchase and whether you need to be a\u00a0lawyer to assign one of the basic licenses to your photographs together with the price.<\/p>\n","protected":false},"excerpt":{"rendered":"

With the proliferation of digital cameras, it is essential to be able to find the proper way to attract new and engage existing customers. Below, I\u00a0provide the most important criteria [read more]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":8005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\nHigh-impact, Safe And Targeted Photo Sharing - Apogee Photo Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High-impact, Safe And Targeted Photo Sharing - Apogee Photo Magazine\" \/>\n<meta property=\"og:description\" content=\"With the proliferation of digital cameras, it is essential to be able to find the proper way to attract new and engage existing customers. Below, I\u00a0provide the most important criteria [read more]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/\" \/>\n<meta property=\"og:site_name\" content=\"Apogee Photo Magazine\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ApogeePhotoMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-25T12:35:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-09T00:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apogeephoto.com\/wp-content\/uploads\/2017\/04\/photosharing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ApogeePhotoAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Apogee_Photo\" \/>\n<meta name=\"twitter:site\" content=\"@Apogee_Photo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ApogeePhotoAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/\"},\"author\":{\"name\":\"ApogeePhotoAdmin\",\"@id\":\"https:\/\/www.apogeephoto.com\/#\/schema\/person\/69a5e0f5a887d801d897680713aae3aa\"},\"headline\":\"High-impact, Safe And Targeted Photo Sharing\",\"datePublished\":\"2017-04-25T12:35:25+00:00\",\"dateModified\":\"2019-02-09T00:05:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/\"},\"wordCount\":1262,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.apogeephoto.com\/#organization\"},\"articleSection\":[\"Digital Imaging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/\",\"url\":\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/\",\"name\":\"High-impact, Safe And Targeted Photo Sharing - Apogee Photo Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.apogeephoto.com\/#website\"},\"datePublished\":\"2017-04-25T12:35:25+00:00\",\"dateModified\":\"2019-02-09T00:05:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.apogeephoto.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"High-impact, Safe And Targeted Photo Sharing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.apogeephoto.com\/#website\",\"url\":\"https:\/\/www.apogeephoto.com\/\",\"name\":\"Apogee Photo Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.apogeephoto.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.apogeephoto.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.apogeephoto.com\/#organization\",\"name\":\"Apogee Photo Magazine\",\"url\":\"https:\/\/www.apogeephoto.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.apogeephoto.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.apogeephoto.com\/wp-content\/uploads\/2018\/02\/apogeelogo_small.gif\",\"contentUrl\":\"https:\/\/www.apogeephoto.com\/wp-content\/uploads\/2018\/02\/apogeelogo_small.gif\",\"width\":330,\"height\":100,\"caption\":\"Apogee Photo Magazine\"},\"image\":{\"@id\":\"https:\/\/www.apogeephoto.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/ApogeePhotoMagazine\/\",\"https:\/\/twitter.com\/Apogee_Photo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.apogeephoto.com\/#\/schema\/person\/69a5e0f5a887d801d897680713aae3aa\",\"name\":\"ApogeePhotoAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.apogeephoto.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ee84db8cdf087cff1dfb2c1c3b2aa184?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ee84db8cdf087cff1dfb2c1c3b2aa184?s=96&r=g\",\"caption\":\"ApogeePhotoAdmin\"},\"url\":\"https:\/\/www.apogeephoto.com\/author\/apogeephotoadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"High-impact, Safe And Targeted Photo Sharing - Apogee Photo Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/","og_locale":"en_US","og_type":"article","og_title":"High-impact, Safe And Targeted Photo Sharing - Apogee Photo Magazine","og_description":"With the proliferation of digital cameras, it is essential to be able to find the proper way to attract new and engage existing customers. Below, I\u00a0provide the most important criteria [read more]","og_url":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/","og_site_name":"Apogee Photo Magazine","article_publisher":"http:\/\/www.facebook.com\/ApogeePhotoMagazine\/","article_published_time":"2017-04-25T12:35:25+00:00","article_modified_time":"2019-02-09T00:05:19+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.apogeephoto.com\/wp-content\/uploads\/2017\/04\/photosharing.jpg","type":"image\/jpeg"}],"author":"ApogeePhotoAdmin","twitter_card":"summary_large_image","twitter_creator":"@Apogee_Photo","twitter_site":"@Apogee_Photo","twitter_misc":{"Written by":"ApogeePhotoAdmin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#article","isPartOf":{"@id":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/"},"author":{"name":"ApogeePhotoAdmin","@id":"https:\/\/www.apogeephoto.com\/#\/schema\/person\/69a5e0f5a887d801d897680713aae3aa"},"headline":"High-impact, Safe And Targeted Photo Sharing","datePublished":"2017-04-25T12:35:25+00:00","dateModified":"2019-02-09T00:05:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/"},"wordCount":1262,"commentCount":0,"publisher":{"@id":"https:\/\/www.apogeephoto.com\/#organization"},"articleSection":["Digital Imaging"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/","url":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/","name":"High-impact, Safe And Targeted Photo Sharing - Apogee Photo Magazine","isPartOf":{"@id":"https:\/\/www.apogeephoto.com\/#website"},"datePublished":"2017-04-25T12:35:25+00:00","dateModified":"2019-02-09T00:05:19+00:00","breadcrumb":{"@id":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.apogeephoto.com\/high-impact-safe-and-targeted-photo-sharing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.apogeephoto.com\/"},{"@type":"ListItem","position":2,"name":"High-impact, Safe And Targeted Photo Sharing"}]},{"@type":"WebSite","@id":"https:\/\/www.apogeephoto.com\/#website","url":"https:\/\/www.apogeephoto.com\/","name":"Apogee Photo Magazine","description":"","publisher":{"@id":"https:\/\/www.apogeephoto.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apogeephoto.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.apogeephoto.com\/#organization","name":"Apogee Photo Magazine","url":"https:\/\/www.apogeephoto.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apogeephoto.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.apogeephoto.com\/wp-content\/uploads\/2018\/02\/apogeelogo_small.gif","contentUrl":"https:\/\/www.apogeephoto.com\/wp-content\/uploads\/2018\/02\/apogeelogo_small.gif","width":330,"height":100,"caption":"Apogee Photo Magazine"},"image":{"@id":"https:\/\/www.apogeephoto.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/ApogeePhotoMagazine\/","https:\/\/twitter.com\/Apogee_Photo"]},{"@type":"Person","@id":"https:\/\/www.apogeephoto.com\/#\/schema\/person\/69a5e0f5a887d801d897680713aae3aa","name":"ApogeePhotoAdmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apogeephoto.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ee84db8cdf087cff1dfb2c1c3b2aa184?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ee84db8cdf087cff1dfb2c1c3b2aa184?s=96&r=g","caption":"ApogeePhotoAdmin"},"url":"https:\/\/www.apogeephoto.com\/author\/apogeephotoadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/posts\/8003"}],"collection":[{"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/comments?post=8003"}],"version-history":[{"count":0,"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/posts\/8003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/media\/8005"}],"wp:attachment":[{"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/media?parent=8003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/categories?post=8003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.apogeephoto.com\/wp-json\/wp\/v2\/tags?post=8003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}